January 2011
3 posts
11 tags
Has the Facebook killer been in your pocket all...
I’ve found my facebook usage dropping off gradually over the past 6 months or so. At first glance at my wall you feel it seems to be a hive of activity. On closer inspection you discover that most of the updates are actually via third party apps or websites, such as foursquare, instagram, youtube and of course twitter.
This got me thinking about the role facebook plays in unifying...
6 tags
A business by any other name....
Remember 1999/2000? Well those of us old enough to have been in the industry back then sure do. Anything with a dotcom was considered gold dust. The World was never going to be the same, and in some ways that was true. The interet has changed things for ever, and in many ways for the better. Sadly somethings remained the same. Not disimilar to goldfish, it appears investors have limited...
4 tags
In Advertising, Intent is EVERYTHING!
What is the goal of advertising? Branding, Sales, Education? The list is literally endless. It can however be simplified by one word that unifies everything. Action! All advertising has the goal of getting the viewer / listener / reader to take action. That action can of course be many different things, from signing up for a newsletter, giving to a charity, or even making a purchase…..
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